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Showing posts from July, 2020

Marketing case studies by Er. Abhisek Bhattacharjee

Environmental sustainable marketing Campaign The examples listed below are socially responsible, considering the long term environmental impacts of their business practices. They have launched green marketing campaigns to promote sustainable core values. They surpass traditional marketing strategies, educating conscious consumption to people. And here's how.  1. Patagonia  Patagonia contributes to climate change issues and works on discovering sustainable ways to produce products. At the same time, the brand's honest with customers, admitting it's not entirely green: The shell of coats are made of fossil fuels. But this fact doesn't influence the positive image of the brand, as the community sees its sincere passion for helping the planet. Patagonia's green marketing strategy and involvement in the  Go Green  movement is stated in the company's mission. Also, it regularly donates millions to initiatives supporting sustainable agriculture...

Green Building materials by Er. A.Bhattacharjee

Sustainable housing materials Timber Sourced correctly, wood can be one of the most sustainable building materials, and it’s extremely popular in sustainable housing circles. Wood is, of course, a renewable material and as trees capture carbon over the course of their lifetimes  wood can be better than carbon neutral  when its entire life-cycle is taken into account. Straw bale Straw bale building has been refined quite a bit since the three little pigs built their house – modern eco-builds that use this material are in no danger from the efforts of any huffing, puffing wolves (or any other forces, for that matter!). Straw bale houses are strong, safe, affordable and great for the environment. Straw bale buildings can also be better than carbon neutral over the course of their lifetime, and when they’ve reached the end of their lives, can be removed to leave no waste and no blot on the landscape. Especially in areas where straw is produced naturally as a by-product of agricult...

Taguchi Methodology

Introduction Taguchi’s methodology is a statistical innovative approach to total quality management developed by Genichi Taguchi of Japan. When Japan began its reconstruction efforts after World War II, it faced an acute shortage of good quality raw material, high quality manufacturing equipment and skilled engineers. The challenge was to produce high quality products and continue to improve the quality under those circumstances. The task of developing a methodology to meet the challenge was assigned to Dr. Genichi Taguchi. Through his research in the 1950s and the early 1960s, Dr. Taguchi developed the foundations of Robust Design methodology and validated its basic philosophies by applying them in the development of many products. The Methodology Robust Design is an engineering methodology for improving productivity during research and development so that high quality products can be produced quickly and at low cost. Its use can greatly improve an organization’s ability to meet marke...