Environmental sustainable marketing Campaign
The examples listed below are socially responsible, considering the long term environmental impacts of their business practices. They have launched green marketing campaigns to promote sustainable core values. They surpass traditional marketing strategies, educating conscious consumption to people. And here's how.
1. Patagonia
Patagonia contributes to climate change issues and works on discovering sustainable ways to produce products. At the same time, the brand's honest with customers, admitting it's not entirely green: The shell of coats are made of fossil fuels. But this fact doesn't influence the positive image of the brand, as the community sees its sincere passion for helping the planet.
Patagonia's green marketing strategy and involvement in the Go Green movement is stated in the company's mission. Also, it regularly donates millions to initiatives supporting sustainable agriculture practices, protecting endangered species, and restoring forests.
2. Starbucks
Starbucks has been certified by LEED since 2005, but it has move beyond that by planning to eliminate all plastic straws by 2020 and open 10,000 environmentally friendly stores by 2025.
Starbucks tries hard to engage its community in sustainable issues. It uses green materials for producing, packaging, and delivering its product to customers. As part of its "Green Store" initiative, the brand also plans to reduce waste and use 30 percent less water and 25 percent less power during production processes.
The brand designs disposable coffee cups, is involved in recycling and green building, supports farmers and the environmentally sustainable community, and has been hard at work on communicating this message to its target audience.
3. Timberland
World-known clothing manufacturer and retailer Timberland uses sustainable stories to introduce its products. As active LOHAS supporters, its clients wouldn't choose the brand if there was no green element in it.
"We’ve done a lot of consumer research, and we know that if we put two products side-by-side – one from our brand and one from a competitor’s – and if they’re comparable in price and quality, the majority of the time, a customer will choose our product if it’s made with some sort of ‘green’ element," said Margaret Morey-Reuner, director of Timberland’s strategic partnerships and business development.
To develop and implement the corresponding green marketing strategy, the company continues to expand partnerships and test materials for its products. It has established environmental standards (TEPS) across all product categories and plans to have 100 percent organic and renewable material by 2020.
4. Ikea
This brand uses many tactics and sources to manage waste and renew energy. Ninety percent of its buildings have solar panels, it uses wind farms to generate energy, and it has planted millions of trees, while sending only 15 percent of waste to landfills.
Ikea has developed a strategy known as People & Planet Positive, encouraging consumers to be environmentally conscious. It manufactures products through eco-friendly practices, which relieves us from the necessity to choose between stylish design and sustainability.
The brand holds many rewards for its green efforts. It's recognized by the Impact Company for showing respect for human and economic rights, as well as its contribution to the environment through regenerative efforts. And Ikea isn't going to stop there, it is currently working toward 100 percent renewable energy and spending a fortune on its green initiatives.
5. The Body Shop
This brand is known for its effective green positioning. The Body Shop is approved by Leaping Bunny, the gold standard for non-animal tested products. It also supports farmers, defends human rights, initiates health treatments and training events for employees, identifies its values as to protect the planet, and –what's more important – actually lives up to those values.
The Body Shop is known for promoting awareness of domestic violence and AIDS, and it doesn't use demeaning-to-women images in ads. By 2020, the brand's goal is to develop a new sustainable package for its products, use 10 percent less and 100 percent renewable energy in stores, green building, and more.
Here are some mention-worthy green marketing campaigns:
|
Comments
Post a Comment